Juan Luis Lorenzo Sastre

Teacher of: Marketing I and II

Current job position: Development and management of his own projects and experiences, consulting and advising various companies in the public and private sector on the strategic and operational definition of digital projects, multichannel marketing and business intelligence.

Education: Bachelor in Business Administration and Management, specialisation in Marketing, by the University of Las Palmas de Gran Canaria. Postgraduate in Marketing Management of Tourist Destinations by the UOC and OMT and InDigital Executive program at ESADE Business and Law School.

Professional experience: He has worked and performed functions of responsibility and direction in the field of marketing, sales and strategy in companies from different sectors, such as Diageo, Heineken, Toyota, Snack Snacks SA and Basketball Club Gran Canaria among others.