PROEXCA, is a public company dependent on the Canary Islands Government which focuses on the internationalization of the Canary Islands business network and the attraction of investment towards the islands. The MBA Business School has been delivering Business degrees and masters with an international vocation successfully for 34 years, and now introduces this free MOOC:The Canary Islands as an international business hub for North and West Africa.

The fundamental objective of this on line course,is to offer a global vision on the economy, opportunities and foreign trade in Africa, being able to develop a business plan by  taking advantage of the growing potential of the northern and western area of the African continent in the short, medium and long term.

The course starts on 15th November and has a duration of 2- 3 weeks spread over 20 hours with 10 hours of tutorials.


High level of English, basic knowledge of business plan, marketing and finances.
Initial survey :

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    It is aimed at the general public interested in international business, especially with North and West Africa.
    - Students who want to steer their professional career towards international business.
    - Professionals and executives who want to know more about the African markets (Northern and Western).
    - Unemployed who want to expand their training and knowledge in the international business with Africa.


    It is a very practical on-line course about doing international business in North and West Africa. With a practical case study as evaluation at the end of each module. Introductory module sets the context for doing business in Africa and the final module consists of conclusions and tips.



    Four specific modules and one final module. Each module will close with tips and practical tools on how to do business in North and West Africa. The modules will be videos that address the following subjects:
    • Globalization and innovation
    • Strategies for international markets
    • Marketing- international approach
    • Finances for international business.
    • Tutoring: 10 hours.




  • 0.1. Canary Islands as a platform for international business.
  • 0.1.1. The advantages of the Canary Islands as an international business platform for North and West Africa.
  • 0.2. Definition of North and West Africa.
  • 0.2.1. West Africa one of the priority areas of Spanish foreign policy.
  • 0.2.2. ECOWAS The Economic Community of West African States.
  • 0.3. Business opportunities in North and West Africa.
  • 0.4. Market opportunities.
  • 0.5. Evaluation: case study
    1. Globalization and innovation

  • 1.1. Introduction of the African market in terms of innovation and globalization.
  • 1.2. Effects of globalization and market liberalization on the economy of Africa.
  • 1.3. North and West Africa's position in global trade and future prospects.
  • 1.4. Presence of supranational institutions such as the World Bank and International Monetary Fund (IMF) in Africa and their influence on the African market.
  • 1.5. Cooperation Area of the INTERREG MAC Program 2014-2020
  • 1.6. Evaluation: case study.
    2. Strategies for international markets

  • 2.1. Doing business in Africa from the Canary Islands
  • 2.2. Study of competing countries regarding the Canary Islands as an international business platform.
  • 2.3. PROEXCA, Canary Islands Special Zone (ZEC), Special Fiscal Regime (REF), Spain Export and Investment (ICEX), Casa África.
  • 2.4. INCOTERMS and international transport.
  • 2.5. Evaluation: case study
    3. Marketing- international approach

  • 3.1. Definition, characteristics and main concepts of international marketing.
  • 3.2. The internationalization of companies and the export of products.
  • 3.3. The positioning and commercialization of products in the African market.
  • 3.4. The needs of the consumer in the African market and especially in North and West Africa.
  • 3.5. Evaluation: case study.
    4. Finance for international business

  • 4.1. Definition, characteristics and main concepts of finance at the international level.
  • 4.2. The concepts, principles, methods and tools for international financial management.
  • 4.3. Financial instruments of foreign trade
  • 4.4. Evaluation: case study
    5. Conclusions and summary of the modular contents.

  • 5.1. Summary of each module.
  • 5.2. General recommendations.
  • 5.3. Final evaluation: case study.


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    Opción 2: Fill in the form  




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